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If you've ever Googled “Are Bobux shoes good for kids?” or “Why are Bobux shoes so expensive?”, you're not alone. As a brand trusted by parents around the world, Bobux has built a reputation for designing high-quality kids’ shoes that don’t just look good—they’re shaped for healthy development. Here’s what makes Bobux shoes stand out and why so many parents (and kids!) love them.
Bobux is a New Zealand-based footwear brand that’s been making shoes for kids for more than 30 years. From their very first pair of Soft Soles in the early 1990s to the wide-ranging collection today, Bobux has one clear goal: to make shoes that support growing feet—from the sole up.
You can browse the latest styles on our Bobux collection page.
Every Bobux shoe is crafted with movement in mind. That means flexible soles, breathable materials, and thoughtful design features tailored to each stage of your child’s development—not just their age. Whether your little one is crawling, taking their first steps, or already running and climbing everything in sight, there’s a Bobux shoe made just for them.
Looking for your child’s first shoes? Start with our guide to pre-walkers and first-walkers.
Their design process focuses on five essentials for comfort and function:
Bobux works closely with podiatrists to make sure their shoes encourage natural movement and proper foot development.
Most kids’ shoes are made using scaled-down versions of adult shoe molds (called "lasts"). Bobux does it differently. They’ve created custom lasts that are anatomically correct for children’s feet—designed in collaboration with paediatric podiatrists. This ensures that Bobux shoes fit better and support your child’s natural gait.
That’s why you’ll often hear parents say things like, “My child won’t take them off” or “They even want to sleep in their Bobux shoes.”
Want to know which size to get? Check out our Bobux shoe size guide.
Bobux shoes are not marketed as “barefoot shoes” in the strictest sense, but they do promote natural foot movement. The soles are lightweight and flexible, designed to mimic barefoot motion while still protecting little feet. For parents looking for shoes that support healthy development, Bobux strikes a strong balance between structure and freedom.
Absolutely. From soft baby shoes to school-friendly styles, every pair is designed to promote proper alignment, movement, and growth. The use of breathable leather, lightweight materials, and adjustable fastenings means Bobux shoes are more than just comfortable—they’re supportive and kind to your child’s feet.
Bobux shoes are shaped to reflect the natural anatomy of kids’ feet, which tend to be wider across the toes. Their fit is generous compared to some other brands, with many styles offering adjustable straps for a better fit. However, it’s always best to check the individual product's size guide or visit a fitting guide for expert tips.
While Bobux is proudly headquartered in New Zealand, their shoes are manufactured in high-quality facilities overseas. The brand maintains strict quality control and works closely with its factories to ensure ethical, sustainable practices.
Cleaning instructions vary depending on the material. For most Bobux leather shoes:
Need help with cleaning or care? Check out our blog post on how to care for kids' shoes.
Bobux shoes are an investment in your child’s foot health. With premium materials, anatomical design, and a commitment to comfort, you're paying for thoughtful craftsmanship. They're built to last—and to handle the adventures kids throw at them.
From beach-ready sandals and puddle-proof boots to everyday trainers and school shoes, Bobux makes shoes for every season and every stage. With a design philosophy rooted in comfort, function, and fun, it’s easy to see why so many parents choose Bobux for their little explorers.
In summary, Bobux shoes aren’t just cute—they’re smartly designed for growing feet. If you’re looking for kids’ shoes that combine podiatrist-backed design with comfort and style, Bobux is well worth considering.
